Descrizione Opera / Biografia
The Processed Project or the BCRS Color Reproduction System
In the ‘Processed project’ Boterenbrood explores the characteristics of reproduction as defined by the traditional four-color offset printing process. The project originated out of disappointment with reproductions of icons of the visual arts. Despite all efforts to make identical copies, they always lack the energy, the liveliness of the original work. Somewhere in the process of reproduction, excitingly vibrant colors lose their power. Therefore Boterenbrood focused on the reanimation of the colors. He has developed an alternative method of reproduction based on the subtractive CMYK color model, celebrating color uniqueness.
The series offer an enlightening insight into the CMYK color construction and result in the creation of the new color reproduction system BCRS (Boterenbrood Color Reproduction System).
The work ‘Processed: Meltdown’ pays homage to American artist Sherrie Levine. Boterenbrood ‘processed’ Levine’s original work ’Meltdown’ 1989 (a series of 4 woodcuts derived from canonical paintings by four early modernists: Marcel Duchamp, Ernst Ludwig Kirchner, Piet Mondrian, and Claude Monet) by using BCRS.
About the artist
Allard Boterenbrood is a visual artist based in Amsterdam. He works within several disciplines, varying from photography to conceptual art, from painting to sculpture. Each project is based on the in depth exploration of one idea, executed with meticulous precision. Strict underlying concepts allow chance to happen, resulting in a puzzling spontaneity that surprises, fascinates and often makes one smile.
Education: Gerrit Rietveld Academie, Amsterdam
Exhibitions:
2016 Francis Boeske Projects and Nieuw Dakota, Amsterdam, group exhibition
2015 - 2016 Rechargeable Area NDSM, Amsterdam, solo exhibition
2015 Fotofoam Gallery, New York, group exhibition
2015 Gemeente Museum Den Haag, group exhibition
2015 Francis Boeske Projects and Nieuw Dakota, Amsterdam, group exhibition
2015 Galerie KUS, Amsterdam, group exhibition
2014 Galerie KUS, Amsterdam, group exhibition
2013 Noord II, een expeditie. Kunstroute A’dam-noord, group exhibition
2012 Gemeente Museum Den Haag, group exhibition
2011 Gemeente Museum Den Haag, group exhibition
2008 KK Outlet, London, group exhibition
2008 Galerie Paint-a-future, Amsterdam, group exhibition
2008 Galerie Jochem, Sanquin Bloedbank Amsterdam, group exhibition
2007 Beurs van Berlage, Amsterdam, solo exhibition
2003 Fotogalerie 0031, Amsterdam, solo exhibition
1988 Stedelijk Museum Amsterdam, group exhibition
