“Schön.” is a multi-channel video installation composed of twelve parallel projections— each showing only the hands of an individual engaged in continuous, synchronized applause. The number twelve echoes both the structure of judgment (a jury of twelve) and spiritual symbolism (the twelve disciples), situating the act of applause in a liminal space between authority and faith.
Layered with a dense soundscape—from mundane urban noises and social media notifications to ominous alarms of imminent airstrikes—the work interrogates how the ubiquitous gesture of clapping becomes a hollow ritual in an age dominated by spectacle. Drawing from Guy Debord’s critique of modern society, the piece examines how the constant oversaturation of content through internet and social media alienates and anesthetizes us, blurring the boundaries between urgency and triviality. In this perpetual stream, applause becomes indistinguishable from alarm, celebration from catastrophe. We are rendered passive—unable to discern or respond meaningfully—because everything begins to feel the same: one continuous, numbing spectacle.
Born in 1990 in Novi Sad, Yugoslavia, Nemanja Popadic holds a Bachelor’s Degree in Design/Fashion Design from the University IUAV in Venice. Continuing his academic journey, he earned a Master’s Degree in “Art and Science” from Vienna’s University of Applied Arts, where he is currently pursuing a Doctorate Degree.
Nemanja employs a multidimensional and cross-disciplinary approach to art, often combining elements of performance art and multimedia installations, to create thought-provoking atmospheres that encourage reflection on universal subjects related to human condition and existence. His works have been showcased in various galleries, museums and offspaces across Austria, Italy, France and Serbia. He lives and works in Vienna.