Premio Combat Prize

King of Falafel
The work ”King of Falafel” is a continuation of Shahar Marcus’s video works that deal with Israeli cultural symbols, manifested by various food rituals. The current work takes place on the moon and depicts a fictional event – the opening of a new falafel stand. The video begins with a wide-shot of space and continues with Marcus, dressed as an astronaut, landing on the moon. After getting ‘lost in space’ he finally notices a flag and realizes he has reached his final destination. Thereafter, he opens an inflatable falafel stand and puts up his own flag with the inscription: “King of Falafel”. After struggling with the making of the dish, his ultimate success is celebrated with a triumphal ‘selfie’.
This humorous piece, shot in the spirit of ‘space adventure’ films, touches a few historical and contemporary socio-political issues. The major theme of the work is the discovery and conquest of a new frontier. This theme plays a major part in the Zionist ethos and the early formation of Israel. It also echoes the history of America and the Western European Colonial past. By depicting an astronaut who is wearing a white suit with blue stripes that resembles the Israeli flag, Marcus reflects on a contemporary ‘Colonialist’ phenomenon in the shape of Israeli tourism. This phenomenon is mainly expressed by the opening of Israeli food venues abroad as a form of cultural compulsion. As opposed to the European Colonial worldview of enforcing their ‘superior’ knowledge upon the local population, in this work, the conquering culture is that of simple street food folklore – the falafel. Ironically, the famous historical rivalry between former USSR and USA over the landing on the moon is thereby defeated by an Israeli pioneer – the first one to set up a food stand in space! By situating this surreal event on the moon – the symbol of future and progress – Marcus emphasizes the never-ending, universal human strive for conquering new and ‘undiscovered’ frontiers.
Short Bio
Shahar Marcus (b. 1971) is an Israeli based artist who primary works in the medium of performance and video art. His initial works dealt with the exploration of his own body and its limitations- incorporating various perishable materials, such as dough, juice and ice. His body served as an instrument, a platform on which various ‘experiments’ took place: lying on the operating table, set on fire, dressed in a ‘bread suit’ and more.
Food is also a major theme in Marcus’s works. For instance, his recurrent use of bread as a symbol of essentiality and survival is juxtaposed with military symbols. By working with food, a perishable, momentary substance and by turning it into a piece of clothing or a set, Marcus also flirts with art history; transforming arbitrary objects and materials into something immortal and everlasting.
His early video-performances feature himself along with other artists, with whom he had collaborated in the past. However, in his recent works, Marcus appears by himself, while embodying different roles and characters. ‘The man with the suit’ is a personage that was born from an intuitive desire to create a ‘clean-cut’ version of an artist, juxtaposed to the common visual stereotype of the artist as a laborer. Drawing influence from Magritte’s familiar figure- the headless suit, a symbol of Petite bourgeoisie, Marcus embodies this man with a suit as an artist who is in charge, a director.
His most recent works deal with local political issues, by approaching iconic Israeli landmarks with a critical and humorous point of view. Thus, Marcus reflects on his own heritage, environment and the creation of local historical narratives. His works are influenced by the visual language of cinematography along with familiar themes and tributes to art – history and artists, such as Ives Klein, Paul McCarthy, Peter Greenway and Jackson Pollack.
*Shahar Marcus is an active artist for over a decade and has exhibited at various art- institutions, both in Israel and around the world, including: The Tate Modern ,The Israel Museum, Tel Aviv Museum of Art, Petach Tikva Museum of Art , Charlottenburg, Copenhagen- Kunsthalle , Moscow Biennale, Poznan Biannale, Moscow Museum of Modern Art and at other art- venues in Polland, Italy, Germany, Georgia, Japan, the USA and Turkey.
Many of his works are a part of various important collections, such as The Israel Museum, Tel Aviv Museum of Art, Petach Tikva Museum of Art as well as art- intuitions in Poland and Italy.