A manifestation of personal journeys through a highly contemporary environment. The escalator will lead each audience member to a different destination most relevant to their personal circumstance and desires. It will determine where a viewer would want it to lead as much as it inevitably can direct them to an unexpected place in their subconscious.
Factually, as Europe’s longest arched escalator, this highly transformational journey takes guests inside the Elbphilharmonie in Hamburg, Germany - one of the most sophisticated concert halls in the world.
The 2.5 minute ride transports not just the physical but also alters the state of mind of the attendees. The unexpectedly engaging journey quickly becomes emotional, causing guests to anticipate what lies ahead while leaving all else behind.
Like many things in life, the journey from reality to our dreams, confinement to freedom, ordinary to extraordinary is just a few steps away.